With the development of Internet technology and human computing, the computing environment has changed dramatically over the last three decades. Cloud computing emerges as a paradigm of Internet computing in which dynamical, scalable and often virtualized resources are provided as services. With virtualization technology, cloud computing covers diverse services (such as virtual computing, virtual storage, virtual bandwidth, etc.) for the public by means of multi-tenancy mode. Although users are enjoying the capabilities of super-computing and mass storage supplied by cloud computing, cloud security still remains as a hot spot problem, which is in essence the trust management between data owners and storage service providers. In this paper, we propose a data coloring method based on cloud watermarking to recognize and ensure mutual reputations. The experimental results show that the robustness of reverse cloud generator can guarantee users0 embedded social reputation identifications. Hence, our work provides a reference solution to the critical problem of cloud security.