Abstract
Environmental issues are receiving unprecedented attention
from businesses and governments around the world. In a special 2005 address to the World
Economic Forum in davos, then-Prime Minister of the United
Kingdom , Tony Blair,
argued that the weight of evidence is such that swift action must be taken to address global warming. This comment came alongside a marked
shift in environmental dialogue
across societies and in business leadership
circles. As concern for climate change and sustainability continues to grow,
and actions now ramp up, businesses are grappling with reducing carbon footprints while
remaining profitable.
Moreover, in 2009, businesses feel the negative impact of our
economic climate. Senior leaders – in the corporate office and in IT – are surveying their
businesses for readily achievable
cost savings to make up for tightened
budgets and profit margins. IT
departments, having run lean in the past, are on the hunt for new
initiatives that reduce costs
without compromising business lue.
Many businesses have
discovered that Green computing
initiatives offer costs savings benefits while reforming the
organization, meeting stakeholder demands and complying with laws and regulations. In this study, IBM and Info-Tech
Research Group find that businesses who complete Green computing initiatives realize significant cost savings alongside superior environmental
performance.
Green computing:
A Working Definition
Green
computing is comprised of initiatives and strategies that reduce the environmental footprint of technology.
This arises from reductions in
energy use and consumables, including hardware, electricity, fuel and paper – among
others. Because of these reductions, Green computing initiatives also produce cost savings
in energy use, purchases, management and support, in addition to environmental benefits. Beyond cost savings and environmental benefits, some initiatives may address stakeholder and regulatory needs and demands.
For example, server virtualization
allows businesses to reduce the capital cost of future server purchases,
and the operational costs of energy,
maintenance and management.
Electricity footprints and the amount of equipment
needing future recycling are
simultaneously reduced, and often,
the business realizes incentives or
rebates for saving energy from local utilities or governments.Download(.doc)
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